Serial Blog Posts Bring Your Visitors Back For More
Many people will find your blog posts through search engines. They’ll google their keywords and end up on your blog, reading an article or maybe two. If you’ve got great longtail keywords it might bring you lots of targeted traffic.
While organic traffic is great, and you want to get as much of it as possible, why not try something that will keep people coming back instead of just hitting your site once and going away? One idea is to write a blog post series. I recommend at least 3 parts to your series, although it’s going to depend on what you’re blogging about.
One great idea for a serial blog post is sharing a case study. Doing a case study on yourself is a good way to hook people and make them want to read more. They’ll sign up for your RSS feed or your opt-in so they get notified when you’ve updated your blog. They’re even more likely to leave you blog comments.
Some ideas for case studies:
* Your new exercise regimen.
* Your weight loss, including goals.
* Your experience trying a new product.
* Your test of trying a new marketing method and your tracked results.
* Something challenging like – getting rid of the TV or your car or your cell phone for a week. Of course, it should be related to what your blog is about.
* Your outsourcing experiment.
* Stating your action plan for producing and promoting a product in 15 days, and your monetary goal.
People love to peek inside other people’s lives and they’ll come back to hear your positive results. We all love success stories, don’t we? And we hope some of that success will rub off on us.
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Tags: blog posts, case studies, case study, organic traffic, search engines, targeted traffic