Tips for Writing Serial Blog Posts
Each serial post should be able to stand alone. Not everyone will come to your blog at the right place. If they’re coming from a search engine, they might land in the middle of the series. So start each one with a blurb about what you’re doing and add a link to the one before and the one after so people can read them in order if they want.
The idea is to keep these posts on the short side so they leave people wanting more. Also, keep them personal or at least in the first person. Inject your personality into the posts so they come alive.
A series of blog posts is a great way to capture readers so they’ll want to come back and read more. Turn your one-time traffic into repeat traffic by putting yourself out there with case studies and expert advice in serial style. The next time they come, they might bring their wallet with them.
Other ideas for serial blog posts:
* Your all time top secrets to ______ (making good money at home, losing weight fast, etc.) Start with the last one and work your way forward to the best. Give one in each post and readers will look forward to the next.
* A series of posts on what people must know before they _______ (start blogging, get married, get divorced, etc.)
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Tags: blog post, case studies, serial blog post